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Amazon’s 2025 Fee Updates: No Increases & More Incentives for Sellers
Amazon is keeping FBA and referral fees stable in 2025 while introducing new incentives and cost-saving tools. Learn how to benefit from these updates.
Prime Big Deal Days Seller Playbook (Oct 7–8)
A practical plan for Amazon sellers to win Prime Big Deal Days: choose PED vs coupons vs Deals, scale Sponsored Products, and protect margin.
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Latest Articles
Amazon's Business Hour Delivery Rate: The 30 September Rule
From 30 September 2026 Amazon requires a 90% Business Hour Delivery Rate on seller-fulfilled Amazon Business orders, on a window lagged by a week.
Amazon New Selection Program: The 31 October Deadline
Amazon calls the 2026 terms increased benefits. Against its own archived page most caps went up, one window shrank, and enrolment needs a click by 31 October.
Amazon Seller Insurance: The 2 November 2026 Change
From 2 November 2026 Amazon requires USD 1 million liability cover in enhanced-safety categories regardless of sales, plus two more gates on the same listings.
Amazon Seller Wallet EUR: Should You Move Your Payouts?
Amazon Seller Wallet now holds EUR proceeds from seven European stores. What it costs, what stays free, and the questions that decide if it beats your FX provider.
Amazon Festive Peak 2026: EU and UK Fees and Deadlines
Amazon's festive peak fee runs 15 October 2026 to 14 January 2027 in the UK and Germany only. Which deal and inbound deadlines are still open, and which closed.
Amazon's Agent Policy: What It Means for Your Tools
Amazon's BSA update of 4 March 2026 added an Agent Policy for automated software and AI agents. What it requires, who it lands on, and what a seller can actually check.
Amazon Multi-Channel Fulfillment: What Changed in 2026
MCF ships your other sales channels out of FBA stock. What Preferred Pricing changed in January 2026, what the April packaging defaults changed, what to check.
Amazon Product Titles: The 75-Character Limit
Amazon capped product titles at 75 characters on 27 July 2026 and rewrites longer ones itself. What Item Highlights hold, and what brand owners get that others do not.
Amazon On-Time Delivery Rate: The 2026 Rule Changes
From February 2026 an OTDR breach deactivates only your worst listings, and from June 2026 padded handling time is its own violation. What both changes require.
Amazon GPSR Compliance: What Gets a Listing Removed
What GPSR requires on an Amazon EU listing, who can actually be your responsible operator, what to submit in Seller Central, and how to clear a flagged offer.
Alexa for Shopping 2026: What Amazon Sellers Must Change
Amazon renamed Rufus to Alexa for Shopping in May 2026 and widened it. What the assistant reads in your listing, and the listing changes that actually matter.
Amazon Buy Box 2026: What Decides the Featured Offer
Amazon is removing the seller eligibility gate for the Featured Offer through 2026. What decides the Buy Box now, why your share rotates and why it can vanish.
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