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Amazon’s 2025 Fee Updates: No Increases & More Incentives for Sellers
Amazon is keeping FBA and referral fees stable in 2025 while introducing new incentives and cost-saving tools. Learn how to benefit from these updates.
Amazon Seller Insurance: The 2 November 2026 Change
From 2 November 2026 Amazon requires USD 1 million liability cover in enhanced-safety categories regardless of sales, plus two more gates on the same listings.
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Latest Articles
Renewed Premium Costs You a 365-Day Return Window
Amazon's four Renewed grades read like a quality ladder. On the published table Premium and Excellent have identical cosmetics, and only one quadruples the return period.
Pan-European FBA Now Needs a Netherlands Offer
Since 3 September 2026 every Pan-European FBA product needs an active Netherlands offer, and Belgium follows in February 2027. Neither can hold your placement minimum.
Selling on Amazon Haul Means Giving Up Your Brand Name
Amazon Haul is invite-only, capped at $20, and every product must be listed under the brand name Generic. What that actually means for a catalogue.
The Brand Referral Bonus Is Not 10 Percent
Amazon publishes a category table for the Brand Referral Bonus that runs from 2% to 30%. The average everyone quotes fits some catalogues and badly misleads others.
Amazon A/B Testing: The 1,000-View Rule Is Not Amazon's
Sellers argue about a 1,000-page-view threshold for Manage Your Experiments. Amazon's own pages never mention it, and measure something else entirely.
The DPP Registry Is Live. Almost Nothing Is Due Yet
The EU Digital Product Passport registry opened on 20 July 2026. No ESPR product needs a passport yet, and the one real deadline is narrower than the guides say.
Amazon Transparency: What the Codes Really Cost
Amazon publishes three Transparency price tiers, and the cheapest needs ten million codes a year. Using your own serial numbers costs you the customer scan.
De Minimis Is Gone for Good: What US Imports Cost Now
Two CBP rules on 24 June 2026 made the de minimis suspension indefinite, for every country and every mode. What sellers file now, and what Amazon still refuses to do.
EU Packaging Rules Apply on 12 August 2026
PPWR applies from 12 August 2026, but the design rules mostly do not. What binds sellers on day one is registration in every Member State, and Amazon's duty to check it.
Amazon SIPP in 2026: The $1.32 Discount Is Gone
From 15 January 2026 Amazon deprecates the bulky SIPP discount and charges $1.51 to $4.04 to package non-enrolled bulky units. Amazon's own examples show who pays more.
Amazon SAFE-T Claims: The 4-Day and 30-Day Rules
Two 2026 changes tightened SAFE-T at both ends. Amazon's announcement, its forum post and its policy page give three different versions of the rules.
The EU's 3 Euro Duty: What Amazon Sellers Pay Now
The EU scrapped the 150 euro duty exemption on 1 July 2026. The 3 euro duty is charged per customs declaration line, and Amazon enforces the carrier rule in software.
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