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Improve Conversion on Amazon: The Seller’s Playbook
Actionable steps to increase conversion on Amazon: better titles, images, A+ content, pricing tests, reviews, and analytics.
Amazon Product Titles: The 75-Character Limit
Amazon capped product titles at 75 characters on 27 July 2026 and rewrites longer ones itself. What Item Highlights hold, and what brand owners get that others do not.
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Latest Articles
Amazon Item Highlights 2026: The New 125-Character Field
Amazon's new Item Highlights field adds 125 searchable characters beneath a 75-character title. The exact rollout timeline, the 14-day brand review window, a worked split example, and the bugs sellers are hitting.
Amazon Keyword Indexing 2026: Why Listings Go Unsearchable
Why an active Amazon listing can still be unsearchable, Amazon's own 5 documented causes, and a manual way to check indexing without a third-party tool.
Amazon Listing Variations 2026: Parent-Child Errors
What an Amazon parent and child ASIN variation actually is, the 5 causes that break a family, and a worked example of when to split or merge listings.
Amazon Catalog Hygiene: 6 Listing Errors That Cost Sales
A quarterly Amazon catalog audit: search suppression, browse node drift, orphaned variations, image violations, bad merges and keyword waste, with a worked example and checklist.
Amazon Listing Suppressed 2026
Why Amazon suppresses a listing from search and browse in 2026, the rules for Amazon.com and the European stores, and the exact fix workflow.
Amazon Backend Search Terms 2026: The 250-Byte Limit
Amazon caps backend search terms at less than 250 bytes, not characters. What to put in, what gets ignored or suppressed, and a worked byte-count example.
Amazon Listing Not Showing in Search: 5 Causes and Fixes
Amazon's US help page names 5 reasons an ASIN can be unsearchable: parent ASIN, no browse node, no offer, future launch date and listing quality, plus the 250-byte keyword limit and the 72-hour reindex window.
Amazon Product Image Requirements 2026: Main Image Rules, Sizes and What Gets an Image Rejected
Amazon's 2026 product image rules: main image specs, the 85% frame fill rule, pure white background, pixel size limits, variant codes, and when a listing can be removed from search.
Amazon A/B Testing: The 1,000-View Rule Is Not Amazon's
Sellers argue about a 1,000-page-view threshold for Manage Your Experiments. Amazon's own pages never mention it, and measure something else entirely.
Amazon Product Titles: The 75-Character Limit
Amazon capped product titles at 75 characters on 27 July 2026 and rewrites longer ones itself. What Item Highlights hold, and what brand owners get that others do not.
Alexa for Shopping 2026: What Amazon Sellers Must Change
Amazon renamed Rufus to Alexa for Shopping in May 2026 and widened it. What the assistant reads in your listing, and the listing changes that actually matter.
Improve Conversion on Amazon: The Seller’s Playbook
Actionable steps to increase conversion on Amazon: better titles, images, A+ content, pricing tests, reviews, and analytics.
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