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Amazon Lightning Deals 2026: Fees and Margin Guide
Amazon Basics Advertising & PPC

Amazon Lightning Deals 2026: Fees and Margin Guide

Amazon's 2026 Lightning Deal fee structure: the 12-hour one-day duration limit vs Best Deals, non-peak $70/day + 1%, peak events $100 flat + 1.5%, plus a margin example.

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Amazon Negative Keywords: How Many Clicks Before You Negate
Advertising & PPC SellerMagnet Tools Amazon Basics

Amazon Negative Keywords: How Many Clicks Before You Negate

When to negate a search term in Amazon PPC: a click rule based on your conversion rate, a money rule based on break-even ACoS, and a worked search term report.

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Amazon PPC Automation and AI Bidding in 2026
Advertising & PPC Amazon Updates SellerMagnet Tools

Amazon PPC Automation and AI Bidding in 2026

Amazon's dynamic, fixed and rule-based Sponsored Products bidding explained with Amazon's own numbers, a worked bid example, and where an AI Optimizer like SellerMagnet's PPC Manager (beta) adds account-level automation.

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ACoS vs TACoS: Formulas, Targets and Which One to Run Your Business On
Advertising & PPC Amazon Basics

ACoS vs TACoS: Formulas, Targets and Which One to Run Your Business On

ACoS vs TACoS formulas, a worked break-even ACoS example, and which metric should set your Amazon PPC targets at each stage of a product's life.

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Amazon Black Friday Deals 2026: Which Ones Pay for Sellers
Amazon Updates Advertising & PPC

Amazon Black Friday Deals 2026: Which Ones Pay for Sellers

Black Friday 2026 deals cost $100 plus 1.5% of sales, coupons $5 plus 2.5%. Deadlines, price rules and the break-even math that shows which deal type pays.

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The Brand Referral Bonus Is Not 10 Percent
Advertising & PPC Amazon Updates

The Brand Referral Bonus Is Not 10 Percent

Amazon publishes a category table for the Brand Referral Bonus that runs from 2% to 30%. The average everyone quotes fits some catalogues and badly misleads others.

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Black Friday for Amazon Sellers 2025: Plan & Win
FBA FBM Advertising & PPC Inventory Management SellerMagnet Tools BuyBox

Black Friday for Amazon Sellers 2025: Plan & Win

Turn BFCM traffic into profit. Plan what to do before, during and after, choose PED vs coupons vs deals, protect Buy Box and measure true margin.

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Amazon Seller Promo Codes: A Profitable How To
Advertising & PPC Amazon Basics

Amazon Seller Promo Codes: A Profitable How To

Learn when promo codes beat coupons: how to set single use or group codes and how to track profit with Amazon Seller PPC.

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10 Advanced Amazon Seller Ads That Scale Profit
Advertising & PPC Amazon Basics

10 Advanced Amazon Seller Ads That Scale Profit

The seller guide to advanced Amazon ads. Retargeting, video, DSP, category and product targeting, bidding, and tests to scale profit.

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Amazon Coupon & Deal Fees 2025: No Increase? Think Again
Advertising & PPC Amazon Updates

Amazon Coupon & Deal Fees 2025: No Increase? Think Again

From June 2 2025, Amazon charges $5+2.5% per coupon and $70/day+1% for deals. Examples, warnings & SellerMagnet solutions.

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10 Proven Strategies to Increase Amazon Sales in 2025
FBA FBM Advertising & PPC Inventory Management SellerMagnet Tools BuyBox Amazon SEO

10 Proven Strategies to Increase Amazon Sales in 2025

Learn 10 expert strategies to grow your Amazon sales in 2025. From listing optimization to SellerMagnet tools for inventory, pricing, and reviews.

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Amazon PPC: 2025 Guide to Boost ROI and Maximize Sales
Advertising & PPC Inventory Management SellerMagnet Tools Product Research BuyBox Amazon SEO

Amazon PPC: 2025 Guide to Boost ROI and Maximize Sales

Learn the best PPC strategies to optimize Amazon ads, reduce costs, and increase profitability in 2025. Maximize your advertising budget.

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