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Selling on Amazon Haul Means Giving Up Your Brand Name
FBA Amazon Updates

Selling on Amazon Haul Means Giving Up Your Brand Name

Amazon Haul is invite-only, capped at $20, and every product must be listed under the brand name Generic. What that actually means for a catalogue.

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The Brand Referral Bonus Is Not 10 Percent
Advertising & PPC Amazon Updates

The Brand Referral Bonus Is Not 10 Percent

Amazon publishes a category table for the Brand Referral Bonus that runs from 2% to 30%. The average everyone quotes fits some catalogues and badly misleads others.

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Amazon A/B Testing: The 1,000-View Rule Is Not Amazon's
Amazon SEO Amazon Updates

Amazon A/B Testing: The 1,000-View Rule Is Not Amazon's

Sellers argue about a 1,000-page-view threshold for Manage Your Experiments. Amazon's own pages never mention it, and measure something else entirely.

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The DPP Registry Is Live. Almost Nothing Is Due Yet
Amazon Updates Amazon Basics

The DPP Registry Is Live. Almost Nothing Is Due Yet

The EU Digital Product Passport registry opened on 20 July 2026. No ESPR product needs a passport yet, and the one real deadline is narrower than the guides say.

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Amazon Transparency: What the Codes Really Cost
Amazon Basics Amazon Updates

Amazon Transparency: What the Codes Really Cost

Amazon publishes three Transparency price tiers, and the cheapest needs ten million codes a year. Using your own serial numbers costs you the customer scan.

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De Minimis Is Gone for Good: What US Imports Cost Now
Inventory Management Amazon Updates

De Minimis Is Gone for Good: What US Imports Cost Now

Two CBP rules on 24 June 2026 made the de minimis suspension indefinite, for every country and every mode. What sellers file now, and what Amazon still refuses to do.

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EU Packaging Rules Apply on 12 August 2026
Amazon Updates Amazon Basics

EU Packaging Rules Apply on 12 August 2026

PPWR applies from 12 August 2026, but the design rules mostly do not. What binds sellers on day one is registration in every Member State, and Amazon's duty to check it.

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Amazon SIPP in 2026: The $1.32 Discount Is Gone
FBA Amazon Updates

Amazon SIPP in 2026: The $1.32 Discount Is Gone

From 15 January 2026 Amazon deprecates the bulky SIPP discount and charges $1.51 to $4.04 to package non-enrolled bulky units. Amazon's own examples show who pays more.

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Amazon Subscribe & Save: What It Really Costs Sellers
SellerMagnet Tools Amazon Basics

Amazon Subscribe & Save: What It Really Costs Sellers

The 4.7-star requirement everyone repeats is not in Amazon's product criteria. What is: a 0% default that auto-enrols your products, and a seven-metric gate for FBM.

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Amazon SAFE-T Claims: The 4-Day and 30-Day Rules
FBM Amazon Updates

Amazon SAFE-T Claims: The 4-Day and 30-Day Rules

Two 2026 changes tightened SAFE-T at both ends. Amazon's announcement, its forum post and its policy page give three different versions of the rules.

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The EU's 3 Euro Duty: What Amazon Sellers Pay Now
FBM Amazon Updates

The EU's 3 Euro Duty: What Amazon Sellers Pay Now

The EU scrapped the 150 euro duty exemption on 1 July 2026. The 3 euro duty is charged per customs declaration line, and Amazon enforces the carrier rule in software.

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Amazon Passkeys: What Happens to a Shared Seller Account
Amazon Updates Amazon Basics

Amazon Passkeys: What Happens to a Shared Seller Account

Amazon says passkeys will become required for some accounts. A passkey belongs to one person, so on a shared login everyone else gets locked out.

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