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Amazon Defines Unmet Demand as a Conversion Rate
Product Research Amazon Updates

Amazon Defines Unmet Demand as a Conversion Rate

Opportunity Explorer flags unmet demand where search terms convert below benchmark. That is a measurement, and it has at least five different explanations.

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A Returnless Refund Still Counts as a Return
FBA Inventory Management

A Returnless Refund Still Counts as a Return

FBA Returnless Resolutions is sold as a way out of returns. Amazon's own page says the return still counts against your ASIN, and that you forfeit reimbursement.

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Supply Chain by Amazon: Three Dates Decide Your Q4
FBA Inventory Management

Supply Chain by Amazon: Three Dates Decide Your Q4

Supply Chain by Amazon bundles nine services, but only one of them changes what Q4 costs. AWD carries three deadlines inside the next three weeks.

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Renewed Premium Costs You a 365-Day Return Window
Amazon Basics Amazon Updates

Renewed Premium Costs You a 365-Day Return Window

Amazon's four Renewed grades read like a quality ladder. On the published table Premium and Excellent have identical cosmetics, and only one quadruples the return period.

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Eleven A-to-z Claims Amazon Grants Without Investigating
FBM Amazon Basics

Eleven A-to-z Claims Amazon Grants Without Investigating

Amazon’s own page lists eleven situations where an A-to-z claim is granted automatically, and after 30 days the ODR damage cannot be reversed.

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Pan-European FBA Now Needs a Netherlands Offer
FBA Amazon Updates

Pan-European FBA Now Needs a Netherlands Offer

Since 3 September 2026 every Pan-European FBA product needs an active Netherlands offer, and Belgium follows in February 2027. Neither can hold your placement minimum.

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Selling on Amazon Haul Means Giving Up Your Brand Name
FBA Amazon Updates

Selling on Amazon Haul Means Giving Up Your Brand Name

Amazon Haul is invite-only, capped at $20, and every product must be listed under the brand name Generic. What that actually means for a catalogue.

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The Brand Referral Bonus Is Not 10 Percent
Advertising & PPC Amazon Updates

The Brand Referral Bonus Is Not 10 Percent

Amazon publishes a category table for the Brand Referral Bonus that runs from 2% to 30%. The average everyone quotes fits some catalogues and badly misleads others.

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Amazon A/B Testing: The 1,000-View Rule Is Not Amazon's
Amazon SEO Amazon Updates

Amazon A/B Testing: The 1,000-View Rule Is Not Amazon's

Sellers argue about a 1,000-page-view threshold for Manage Your Experiments. Amazon's own pages never mention it, and measure something else entirely.

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The DPP Registry Is Live. Almost Nothing Is Due Yet
Amazon Updates Amazon Basics

The DPP Registry Is Live. Almost Nothing Is Due Yet

The EU Digital Product Passport registry opened on 20 July 2026. No ESPR product needs a passport yet, and the one real deadline is narrower than the guides say.

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Amazon Transparency: What the Codes Really Cost
Amazon Basics Amazon Updates

Amazon Transparency: What the Codes Really Cost

Amazon publishes three Transparency price tiers, and the cheapest needs ten million codes a year. Using your own serial numbers costs you the customer scan.

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De Minimis Is Gone for Good: What US Imports Cost Now
Inventory Management Amazon Updates

De Minimis Is Gone for Good: What US Imports Cost Now

Two CBP rules on 24 June 2026 made the de minimis suspension indefinite, for every country and every mode. What sellers file now, and what Amazon still refuses to do.

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