Amazon Handmade 2025: Guide for Digital Artisans

1. What Is Amazon Handmade and Why Consider It

Amazon Handmade was launched in 2015 to offer a dedicated space for truly handcrafted products. Unlike Amazon’s general marketplace, Handmade features only verified sellers who create their products themselves.

No listing fees
No monthly subscription for Handmade sellers
Access to Amazon’s global customer base
No UPC code required for products

Pro Tip Amazon Handmade is integrated into the main marketplace: your products will also appear in general searches, boosting your exposure.

Recommended tool: Listing Optimizer by SellerMagnet to optimize your title, description, and keywords.

2. How It Works: Requirements, Registration, and Seller Types

An Amazon Professional Seller account (free after the first month for those approved into Handmade)
Produce handmade items yourself or with a team of fewer than 20 people
Complete a thorough approval process

FAQ “Do I need a VAT number?” No. Amazon Handmade allows sales without a VAT number, making the platform accessible to small creators.

Useful link: Seller Plans 2025.

3. Amazon Handmade vs Etsy

Feature	Amazon Handmade	Etsy
Fees	15% per sale. No listing or monthly fees.	$0.20 per listing + 6.5% + $0.25 transaction
Access Requirements	Artisan approval process	Open signup, no real artisan verification
Categories	14 available categories	160+ categories
Advertising	Amazon PPC only	PPC + external ads (Google, Meta)
Payments	Every 2 weeks	Immediately after each sale
Custom Storefront	Yes	Yes
Potential Visibility	Extremely high: Amazon is a global leader	High, but more niche-focused

Did you know? Amazon receives over 3 billion visits per month. Etsy is under 100 million.

4. Frequently Asked Questions (SEO FAQ)

✅ Is it difficult to get approved on Amazon Handmade?

The process is thorough but straightforward. Amazon wants to ensure products are truly handmade. You’ll need to show images, describe materials used, and explain your crafting process.

✅ What are the top-selling Handmade products?

Personalized jewelry, pet products, home decor, engraved mugs, and wedding accessories.

Recommended Resource Optimize your product pages with the SEO Guide 2025.

✅ How much can you earn selling on Handmade?

Data shows 61% of sellers exceed $1,000 per month, and 33% have profit margins above 20%. Useful tool: Profit Dashboard.

✅ How to get reviews?

Use SellerMagnet’s Review Requester to send automated post-purchase review requests.

Learn more: * 8 Expert Strategies for Reviews * Amazon Vine Program

✅ FBA or FBM for Handmade?

If you sell high volumes, consider FBA to streamline logistics. If you create made-to-order items, FBM is often ideal. Learn more: FBA vs FBM.

5. How to Optimize Your Handmade Product Pages

Use high-relevance keywords with strong search volume
Include at least 5 high-quality images from multiple angles
Add a short video showcasing the product or your crafting process
Tell an authentic story about your brand and product origin
Use clear bullet points to highlight benefits and unique features

Recommended SellerMagnet tools: * Listing Optimizer * Amazon SEO Guide 2025

Best Practice Use at least 5 images, a short video, and a long-tail keyword-rich description. Include a FAQ section and a brief note on your creative process to boost trust and conversions.

Conclusion

Amazon Handmade is a powerful resource for turning your crafting passion into a global business. It offers visibility, powerful tools, and a vast customer base.

If you’re ready to grow your handmade venture, start today with SellerMagnet and its suite of tools:

Explore. Optimize. Sell. The world is waiting for your creations.

Stop Juggling Tools - SellerMagnet Combines Everything You Need in One Platform.

Join a smarter way to manage your Amazon store

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Why Choose SellerMagnet?

With SellerMagnet, you have everything you need to dominate the Amazon marketplace and grow your business without the burden of manual management. The platform includes tools to monitor profits, optimize pricing, analyze products and gather reviews - boosting your efficiency and competitiveness.

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Profit Dashboard

The Profit Dashboard gives you a clear view of your finances and profits.

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Repricer

The Repricer keeps your prices competitive to boost BuyBox chances.

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Sourcing Tool

The SellerMagnet Sourcer helps you find profitable products with ease.

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Review Requester

The Review Requester automates gathering customer reviews for credibility.

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