How to Succeed During Amazon Prime Day 2025: Key Strategies

Index

Introduction to Prime Day and its relevance
Strategic preparation: competitive analysis, inventory, and creativity
Ad types, targeting, and campaign optimization
Deals, budget, and dynamic pricing management
Prime Day tactics and post-event follow-up
Final checklist and next steps

Introduction to Prime Day and its relevance

Amazon has announced that Prime Day 2025 will run from July 8 to July 11, offering a full 96 hours of high traffic. This event represents a great opportunity to boost visibility, conversions, and long-term growth on Amazon.

In 2024, over 375 million items were sold during Prime Day, with global savings amounting to $2.5 billion.

Strategic preparation: competitive analysis, inventory, and creativity

Effective preparation starts well before Prime Day:

Analyze past sales data and observe the promotional strategies of your main competitors.
Identify less saturated market niches and find high-turnover products.
Ensure inventory is adequately stocked: an unprepared warehouse can undermine all promotional efforts. Dive deeper into the implications in our guide on FBA capacity limits for June and July.
Prepare coherent and compelling visual content: the impact of creativity is crucial on highly competitive days.

Ad types, targeting, and campaign optimization

Ad type	Main function	Prime Day strategy
Sponsored Products	Direct conversions	Target keywords/ASINs + promotional badging
Sponsored Brands	Brand visibility and storytelling	Custom creatives at the top of the page
Sponsored Brand Video	Product-specific awareness	Short videos focused on high-intent keywords

Campaign success then depends on precise targeting:

Favor long-tail keywords to contain costs and maximize conversions.
Segment campaigns by product type or user profile.
Use automatic campaigns initially to discover the best-performing terms, then switch to more targeted manual campaigns.

Deals, budget, and dynamic pricing management

A winning Prime Day also requires efficient resource management:

Increase bids on keywords that show high conversion rates.
Allocate a higher budget for the peak days, but avoid waste on underperforming campaigns.
Enable smart tools like the SellerMagnet Repricer, which automatically updates your prices every 5 minutes, monitors Buy Box changes, manages multiple accounts, and flags anomalies or significant events.

The SellerMagnet repricer not only ensures constant competitiveness but also reduces manual intervention thanks to an automatic rules and notification system.

Additionally, if you use coupons and promotions, consider the hidden fees introduced in 2025. Read the deep dive on the new Coupon and Deal fees.

Prime Day tactics and post-event follow-up

Create campaigns dedicated exclusively to Prime Day, segmenting your top products.
Ensure every listing features the Prime Day badge: this can significantly increase CTR.
Integrate Sponsored Products and Sponsored Brands on the same high-performing keywords to achieve full coverage.
After the event, the activity doesn’t stop: use Sponsored Display or retargeting to reach those who visited your pages or abandoned their cart.
Build audience segments to reuse in future campaigns: those who purchased during these days are highly likely to return.

Final checklist and next steps

✅ Active and well-targeted ad campaigns
✅ Optimized visual content and videos
✅ Inventory prepared and managed
✅ Prime Day deals active and badges visible
✅ Monitored ad budgets and automated tools enabled
✅ Planned post-event retargeting strategies

Conclusion and call to action

Prime Day represents an unrepeatable opportunity for those ready to seize it. Preparing methodically, leveraging the right advertising strategies, and equipping yourself with the most advanced tools is what sets top-performing sellers apart from the rest.

Want to tackle Prime Day 2025 with an extra edge? Start your free trial with SellerMagnet or book a personalized demo to discover how we can support you.

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