Software
Analytics Dashboard
See all your key figures like volume, profits, margin at one glance.
Amazon Sourcer
Find new, profitable products with our Sourcing Tool + Chrome Extension.
Amazon Repricer
Automatically adjust your prices to stay competible and win the BuyBox.
Amazon Review Request
Automatically request Reviews for all your orders to gain feedback.
Amazon Listing Analyzer
Analyze your listings to boost visibility and sales.
Free Tools
Overview
Get an overview of all the free tools we currently offer.
Title Checker
Be in compliance with amazon guidelines to maximize ranking.
Fee Calculator
Calculate fees accurately to maximize your profit margins.
ASIN Converter
Easily convert product codes to manage your listings efficiently.
Pricing
Privacy
Blog
Sign In
Try For Free

Amazon Small Business Badge Guide

Explore All Articles
Filter Blogposts by Tags:
FBA
FBM
Advertising & PPC
Inventory Management
SellerMagnet Tools
Product Research
BuyBox
Amazon SEO
Amazon Updates
Amazon Basics
180 how to qualify for amazon small business badge
Tags:
FBM Amazon Basics
SellerMagnet Logo with Text
Sign up to receive exclusive contents and the latest SellerMagnet news.
Join a smarter way to manage your Amazon store
Join Newsletter
Amazon Small Business Badge Guide
By René | 5 min read
Amazon's Small Business Badge offers a significant opportunity for small and medium-sized enterprises (SMEs) looking to distinguish themselves within Amazon's vast marketplace. This comprehensive guide explains what the badge is, its benefits, and how to obtain it.

What is the Small Business Badge?

The Small Business Badge is a distinctive label assigned by Amazon to products sold by qualified SMEs. This label appears alongside products in search results and product pages, enabling customers to actively identify and support SMEs during their shopping.
The Small Business Badge helps customers easily support small businesses, enhancing your products' visibility and credibility.

Why is it Important for SMEs?

  • Increased Visibility: Enhanced exposure during special events, Amazon promotions, and Prime Day.
  • Enhanced Credibility: Customers often prefer supporting local small businesses.
  • Boosted Sales: Improved click-through rate (CTR) and conversions due to the trust generated by the badge.
According to Amazon, the Small Business Badge can significantly boost your product performance in searches and promotional campaigns.

Who Can Obtain the Small Business Badge?

Regularly verify your account eligibility status on Amazon to promptly activate your Small Business Badge.

How to Maximize Badge Benefits

  • Optimize Your Product Listings: Use engaging titles, high-quality images, and detailed descriptions.
  • Analyze and Monitor Data: Utilize tools like SellerMagnet Profit Dashboard to monitor and optimize your product performance in real-time.
  • Participate in Amazon Events: Leverage the badge during Amazon promotions such as Prime Day and Black Friday to further increase visibility.

Integration with Other Amazon Programs

  • Amazon Business: Reach business customers with special terms (learn more).
  • Amazon Handmade: Ideal for artisans and creators of unique, handcrafted products (complete guide here).
  • Amazon Vine: Enhance your reputation with trusted and verified reviews (learn more here).

Quick Comparison: Individual vs Professional Seller

Features Individual Seller Professional Seller
Monthly Cost None $39.99 per month
Fees $0.99 per item sold None (apart from standard fees)
Advanced Tools Limited Comprehensive (advanced reports, Amazon ads)
Support Basic Priority
Choosing the right seller plan is crucial to maximizing badge benefits and optimizing costs. Learn more here.

Advanced Strategies to Leverage the Badge

  • Segment Marketing Campaigns: Focus your resources on strategic, high-margin products enhanced by the badge.
  • Utilize Targeted Campaigns: Employ PPC campaigns and sponsored ads to further increase visibility.
  • Continuously Analyze Data: Leverage analytical data to identify opportunities and react swiftly to market changes.

Conclusion and Next Steps

The Small Business Badge represents a powerful tool to differentiate yourself from competitors, strengthen your brand identity, and boost sales. By applying targeted strategies and utilizing the right tools, you can fully capitalize on the opportunities this program provides.
Ready to discover how SellerMagnet can help you fully leverage the Small Business Badge?
Book a free demo or start your free trial with SellerMagnet today.
SellerMagnet Logo with Text
Stop Juggling Tools - SellerMagnet Combines Everything You Need in One Platform.
Join a smarter way to manage your Amazon store
Try for Free
Recommended Posts
Tags: SellerMagnet Tools Product Research Amazon Basics
How to Dropship on Amazon in 2025
Learn how to start and grow a dropshipping business on Amazon. Rules, suppliers, tools, and key strategies explained.
Read more
Tags: Amazon SEO Amazon Basics
How Augmented Reality and 3D models are Changing Shopping on Amazon
Learn how AR and 3D models improve Amazon shopping experience and increase conversions with the right tools.
Read more
Tags: Amazon Basics
Complete Guide to Amazon ASINs
Learn how Amazon ASINs work, where to find them, and how to use them to improve your listings and sales.
Read more
Tags: FBM Amazon Basics
Amazon Small Business Badge Guide
Learn how the Small Business badge can boost visibility and sales on Amazon.
Read more
Tags: FBA SellerMagnet Tools Product Research Amazon Basics
Amazon Reselling Guide: Tools and Tips for 2025
Learn how to launch and grow your Amazon reselling business with the right tools and expert strategies.
Read more
Tags: FBA FBM Amazon Basics
US vs Europe: Expand Your Amazon Business Globally
A complete guide to US vs EU marketplaces: regulations, logistics, pricing, and tools to sell globally on Amazon.
Read more
Tags: FBA FBM Amazon SEO Amazon Basics
How to Use Product Videos to Increase Amazon Sales
Learn how videos in product listings improve conversions and reduce returns.
Read more
Tags: FBA Amazon Basics
Amazon Seller Quality Alerts: Complete Guide and Solutions
Discover what Amazon Seller Quality Alerts are, why they occur, and how to prevent them with practical strategies and SellerMagnet tools.
Read more
Tags: FBA FBM SellerMagnet Tools BuyBox
The Best Amazon Repricer Alternative in 2025: Efficient, Integrated, Accessible
Discover SellerMagnet Repricer: an advanced, accessible tool to optimize prices, win the Buy Box, and manage profits across multiple Amazon marketplaces.
Read more
Tags: FBA FBM Amazon Basics
Amazon Handmade 2025: Guide for Digital Artisans
Learn how to sell handmade items on Amazon. Benefits, Etsy comparison, and tools to grow your artisan brand in 2025.
Read more
Tags: FBA FBM Advertising & PPC Inventory Management SellerMagnet Tools BuyBox Amazon SEO
10 Proven Strategies to Increase Amazon Sales in 2025
Learn 10 expert strategies to grow your Amazon sales in 2025. From listing optimization to SellerMagnet tools for inventory, pricing, and reviews.
Read more
Tags: FBA FBM Amazon Basics
How to Set B2B Prices and Quantity Discounts on Amazon in 2025
Learn how to create competitive B2B prices and quantity discounts on Amazon, leveraging tools like SellerMagnet.
Read more
Load More
Join a smarter way to manage your Amazon store
SellerMagnet Logo white
Why Choose SellerMagnet?
With SellerMagnet, you have everything you need to dominate the Amazon marketplace and grow your business without the burden of manual management. The platform includes tools to monitor profits, optimize pricing, analyze products and gather reviews - boosting your efficiency and competitiveness.
Amazon
Analytics Dashboard
The Analytics Dashboard gives you a clear view of your finances and profits.
Learn More
Amazon
Repricer
The Repricer keeps your prices competitive to boost BuyBox chances.
Learn More
Amazon
Sourcing Tool
The SellerMagnet Sourcer helps you find profitable products with ease.
Learn More
Amazon
Review Requester
The Review Requester automates gathering customer reviews for credibility.
Learn More
Compatible with
Amazon Logo
Supported Marketplaces
US
CA
AU
DE
ES
FR
IT
UK
IE
NL
BE
SE
BR
MX
IN
JP
G2 Icon
Standford S.
Small-Business (50 or fewer emp.)
"Great All-in-One Solutions that saves lots of time."
The integration with my Amazon Seller account was seamless and easy to do. Also, since I started using SellerMagnet, I noticed an increase in BuyBox wins. To this, ,we add inventory and finance tracking, automatic request for reviews and finally a product search done with criteria and data in hand. Recommended
HOLD ON
15% OFF
Treat yourself today with the only All-in-One software your Amazon business needs.
Now with 15% discount on your first renewal!
Receive code
By clicking 'Receive code' you join our newsletter and agree to our Terms of Service.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
Accept all Cookies
Manage Cookies