Amazon Coupon & Deal Fees 2025: No Increase? Think Again

What’s Changing for Coupons: The New Convenience Tax

# Section 1: Coupon Fees Valid Until June 1, 2025

# Section 2: Coupon Fees Valid From June 2, 2025

Example	Coupon Upfront Fee	Total Coupon Sales	Coupon Variable Fee	Total Coupon Cost
1	$5	$4,200	$105.00	$110.00
2	$5	$5,800	$145.00	$150.00
3	$5	$7,500	$187.50	$192.50

Deals & Lightning Deals: Upfront Costs and Variable Fees

# Previously (Until June 1, 2025)

# Now (From June 2, 2025)

Example	Event	Upfront Fee & Duration	Total Deal Sales	Deal Variable Fee	Total Deal Cost
1	Non-Peak days	$70 x 14 days	$4,200	$42.00	$1,022.00
2	Non-Peak days	$70 x 3 days	$900	$9.00	$219.00
3	Non-Peak days	$70 x 14 days	$250,000	$2,000.00 (cap)	$2,980.00

Comparative Table “Before vs After”

Type	Before (Until June 1)	After (From June 2)
Coupon	$0.60 per redemption	$5 + 2.5% of sales
Best Deals	$300 per event	$70/day + 1% of sales (max $2k)
Lightning Deals	$150 per event	$70/day + 1% of sales (max $2k)

Real-World Case Study: 100 Orders Over 3 Price Tiers (7-Day Promotion)

Unit Price	Coupon Cost Before	Coupon Cost After	Deal Cost Before	Deal Cost After
$10	$60	$30 ($5+$25)	$300	$500 ($490+$10)
$25	$60	$67.50 ($5+$62.50)	$300	$515 ($490+$25)
$100	$60	$255 ($5+$250)	$300	$590 ($490+$100)

Practical Steps to Manage the New Costs

How SellerMagnet Helps You Navigate the New Rules

Essential FAQ on the New Changes

Conclusion: Amazon Changes the Rules—Adapt Quickly