Amazon’s 2025 Fee Updates: No Increases & More Incentives for Sellers
Description: Amazon is keeping FBA and referral fees stable in 2025 while introducing new incentives and cost-saving tools. Learn how to benefit from these updates.
Introduction
For many Amazon sellers, the end of the year is often met with concern over new fee updates, as cost adjustments can impact profitability. However, 2025 brings an unexpected relief: Amazon has announced that there will be no increases in referral and Fulfillment by Amazon (FBA) fees. Even more surprising, some fees will be reduced, and new incentives will be introduced to support seller growth.
This shift marks a departure from the incremental fee increases sellers have grown accustomed to in previous years. Instead of imposing additional costs, Amazon is making it easier for sellers to maintain profitability, test new products, and optimize their operations. These changes present an opportunity for businesses to reduce expenses, expand their product catalog, and improve fulfillment efficiency.
No Increases in FBA or Referral Fees
Unlike previous years, when Amazon would gradually raise its fees, 2025 brings fee stability, allowing sellers to plan their finances with greater confidence. Referral fees and standard FBA fulfillment fees will remain unchanged, ensuring that sellers won’t have to adjust pricing to compensate for higher costs.
Beyond maintaining fee stability, Amazon has announced a reduction in certain fees. A notable example is the lower inbound placement service fees for large, bulky products, which will decrease by an average of $0.58 per unit when shipment splits are minimized. This update will take effect on January 15, 2025, and is particularly beneficial for sellers managing high-volume, oversized inventory.
For those launching new products, there’s even more good news. Under the FBA New Selection Program, Amazon will waive inbound placement fees for up to 100 units of qualifying new ASINs. This allows sellers to introduce new products to the marketplace without incurring the usual logistical costs.
New Incentives for Expanding Product Catalogs
In an effort to encourage sellers to introduce more products, Amazon is enhancing its FBA New Selection Program by offering targeted discounts and incentives for adding products in high-demand but underrepresented categories. This initiative is designed to diversify Amazon’s product catalog while providing sellers with new opportunities to reach untapped customer segments.
Sellers who take advantage of this program will not only save on inbound shipping costs but will also have the chance to test the market for new products without committing to high upfront investments. By eliminating the financial risk associated with bringing new ASINs to market, Amazon is making it easier for sellers to expand their product offerings strategically.
For shipments created between December 1, 2024, and March 31, 2025, inbound placement fees will be waived for up to 100 units of new parent ASINs. This move provides sellers with a cost-free opportunity to test the demand for new products while minimizing risk.
Better Tools for Cost and Inventory Management
Amazon is also rolling out improvements to its fee calculators and preview tools, allowing sellers to estimate costs more accurately and optimize their pricing strategies. These enhancements are expected to simplify logistics planning, making it easier for businesses to control expenses and maintain profitability.
Among the most valuable updates are enhanced inbounding features, such as real-time transportation cost estimations and recommended shipping options. These changes are designed to streamline supply chain management and reduce unnecessary costs.
Buy with Prime: No Fee Increases in 2025
For sellers using Buy with Prime, the positive news continues. Prime service fees, FBA fulfillment fees, and payment processing fees will remain unchanged in 2025. Additionally, fulfillment fees for certain large standard-size units will decrease, further lowering costs for sellers in this program.
Why These Changes Matter for Sellers
The 2025 updates reflect Amazon’s commitment to strengthening its partnership with sellers rather than just maximizing platform profitability. By keeping fees stable, offering financial incentives for new products, and investing in cost-saving tools, Amazon is enabling sellers to focus on growth rather than worrying about rising operational costs.
For sellers, these changes translate to lower costs, more predictable expenses, and greater opportunities to expand their product lines without upfront risk. The improved transparency in fees and logistics services also ensures better financial planning and smoother inventory management.
Final Thoughts
Amazon’s 2025 fee structure introduces stability, cost reductions, and new incentives that favor sellers looking to scale their businesses. By keeping FBA and referral fees unchanged, lowering inbound placement fees for new ASINs, and enhancing supply chain management tools, Amazon is making it easier for sellers to control costs and improve operational efficiency.
To make the most of these updates, sellers should:
- Utilize SellerMagnet’s Profit Dashboard to track cost savings and plan pricing adjustments.
- Take advantage of the waived inbound placement fees by introducing new ASINs strategically.
- Use SellerMagnet’s Inventory Management tools to ensure stock levels align with Amazon’s Smart Storage discount program.
- Optimize shipping and fulfillment strategies to minimize MCF fee increases while benefiting from faster delivery times.
By leveraging these fee updates alongside automation tools like SellerMagnet, sellers can reduce unnecessary costs, streamline operations, and position their business for long-term success in 2025 and beyond.
