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How Augmented Reality and 3D models are Changing Shopping on Amazon

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How Augmented Reality and 3D models are Changing Shopping on Amazon
By René | 5 min read

Summary

  1. What is Augmented Reality (AR) and why is it relevant for Amazon sellers
  2. How AR improves the shopping experience
  3. Types of AR experiences on Amazon
  4. How to create 3D models for Amazon
  5. Practical success examples with AR on Amazon
  6. SEO optimization and conversions with AR and the Listing Optimizer
  7. Conclusions and strategic recommendations

What is Augmented Reality (AR) and why is it relevant for Amazon sellers?

Augmented Reality (AR) is an innovative technology that allows consumers to view digital products in real-world contexts through devices like smartphones and tablets. It bridges the gap between digital and physical experiences, enabling customers to make more informed and engaging purchase decisions.
AR technology significantly boosts user engagement, increases product confidence, and reduces return rates.

How AR improves the shopping experience

  • View true-to-scale product dimensions directly in your home.
  • Customize and preview color or model variants in real time.
  • Understand how a product fits into your physical space.
This richer interaction enhances customer satisfaction and reduces pre-purchase uncertainty.

Types of AR experiences on Amazon

  • 3D View: Customers rotate and examine the product from all angles.
  • View in Your Room: Virtually place products in the customer’s environment to check scale and appearance.
  • Interactive Models: Explore product features in detail.
For more on each experience, visit this dedicated guide.
Discover more details about Amazon’s AR solutions here.

How to create 3D models for Amazon

  1. Select products best suited for 3D visualization.
  2. Work with specialized professionals or agencies.
  3. Use advanced software to generate accurate, realistic models.
  4. Upload models directly to Amazon via dedicated tools.

Practical success examples with AR on Amazon

Brand AR Strategy Results Achieved
LEGO Short assembly-focused video +32.7% average sales uplift
Pembrook Demonstration video on fit and comfort +30.5% average sales uplift
Olanly Realistic virtual product placement +26.7% average sales uplift

SEO optimization and conversions with AR and the Listing Optimizer

AR can be supercharged with advanced SEO tools. The Listing Optimizer, included free in SellerMagnet’s Analytics Dashboard, allows you to:
  • Optimize titles, descriptions, and keywords to boost visibility and conversions.
  • Monitor listing performance in real time.
  • Receive quality scores from 0 to 100 to improve SEO.
Use the Listing Optimizer to enhance visibility and maximize ROI on your AR content.
listing analyzer amazon

Conclusions and strategic recommendations

Using AR is a powerful lever to increase engagement and conversions on Amazon. Investing in high-quality AR content and combining it with advanced SEO strategies via tools like the Listing Optimizer can significantly improve ranking and sales performance.
Ready to see how SellerMagnet can transform your Amazon business with advanced AR optimization? Book a demo or start your free trial now.
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