Amazon Gated Categories: Your Complete 2025 Guide to Get Ungated

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Amazon Gated Categories: Your Complete 2025 Guide to Get Ungated

By René | 12 min read

If you’re a new or relatively inexperienced Amazon seller, you may have already come across “gated” categories (restricted categories). At first, these categories can seem challenging to navigate, but they often represent profitable opportunities when handled correctly. In this detailed guide, we’ll show you how to quickly identify gated products, how to prepare to meet Amazon’s requirements, and how to easily get “ungated” approval to sell within these special categories.

What Is a Gated Category on Amazon?

A “gated” category on Amazon is a product category for which you must receive special permission before you can start selling. These restrictions help Amazon maintain high quality standards and prevent counterfeits or potential risks for consumers. Common examples include fine jewelry, groceries, health and beauty products, and collectibles.

Why Does Amazon Restrict Certain Categories?

Amazon imposes restrictions on certain categories primarily for reasons of safety, quality, authenticity, and legal regulations. Doing so helps Amazon maintain a high level of customer trust by ensuring products are genuine and safe. The main reasons a category can be gated include:

Requirement of specific licenses or certifications
High prevalence of counterfeit or imitation items
Potential health and safety risks for customers

Always consult Amazon’s Compliance & Safety policies to ensure your products meet all necessary requirements.

How to Quickly Check If a Product Is Gated

Using the SellerMagnet Product Sourcer, you can instantly see if a product is subject to gating. Beyond telling you if you can sell a particular item, it also provides valuable insights into profitability and market potential, greatly simplifying your product selection process.

How to Get Ungated on Amazon: Detailed Guide

The process of getting ungated on Amazon may look complicated at first, but it becomes more manageable if you carefully follow these steps:

1. Register with a Professional selling plan (learn more).

2. Locate the product on Amazon using the “Add a Product” function in Seller Central.

3. Request approval by clicking “Request Approval” next to the product you want to sell.

4. Carefully complete the procedure, following the specific instructions provided and attaching all required documents (invoices, certifications, etc.).

Specific Requirements for Major Gated Categories

Grocery & Gourmet Foods

Order defect rate below 1%
Provide valid invoices from authorized wholesalers

Fine Jewelry

Order defect rate below 1%
Entrance fee up to $5000
Strict product quality checks

Toys & Games (During Holidays)

Order defect rate below 1%
At least 25 completed orders prior to the holiday season

Video, DVDs & Blu-rays

Order defect rate below 1%
Verified inventory sources (mandatory invoices)

Check out the full list of Amazon Restricted Categories.

5 Useful Tips to Speed Up Approval on Amazon

1. Submit your application during US business hours: increases the likelihood of a quick review.

2. Provide clear and complete documentation: make sure your invoices are legible and official.

3. Give accurate contact details: it adds credibility and accelerates approval.

4. Keep performance metrics high: a solid sales history simplifies the approval process (learn more about KPIs).

5. Specify ASINs clearly: the more details you provide, the better your chances of success.

Consequences of Violating Amazon Policies

Violating Amazon’s policies may lead to: - Listing removal - Account limitations or suspension - Permanent revocation of selling privileges Always consult Amazon’s official policies to avoid issues.

SellerMagnet: Your Strategic Partner for Amazon Success

SellerMagnet is an indispensable ally for every Amazon seller, regardless of the category you operate in. With advanced tools like the Product Sourcer, SellerMagnet helps you quickly assess product profitability and gated status, optimize your product listings (learn more), and manage your inventory efficiently. Start now with a free 7-day trial of SellerMagnet, no credit card required, and see how it can become your ideal partner for successful selling on Amazon. Try SellerMagnet Now

Stop Juggling Tools - SellerMagnet Combines Everything You Need in One Platform.

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Why Choose SellerMagnet?

With SellerMagnet, you have everything you need to dominate the Amazon marketplace and grow your business without the burden of manual management. The platform includes tools to monitor profits, optimize pricing, analyze products and gather reviews - boosting your efficiency and competitiveness.

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Profit Dashboard

The Profit Dashboard gives you a clear view of your finances and profits.

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Repricer

The Repricer keeps your prices competitive to boost BuyBox chances.

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Sourcing Tool

The SellerMagnet Sourcer helps you find profitable products with ease.

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Review Requester

The Review Requester automates gathering customer reviews for credibility.

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