Prime Day 2025: Leverage Amazon Warehousing (AWD) to Boost Sales

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Prime Day 2025: Leverage Amazon Warehousing (AWD) to Boost Sales

By René | 6 min read

Introduction: Why Prepare for Prime Day in Advance?

Prime Day is one of the most eagerly awaited commercial events on Amazon, capable of generating record sales for online sellers. With millions of buyers ready to grab the best deals, it’s vital to plan your inventory shipments strategically to avoid stock shortages or shipping delays. To ensure success during this sales marathon, Amazon provides an essential logistics service: Amazon Warehousing and Distribution (AWD).

What Is Amazon Warehousing and Distribution (AWD)?

Amazon Warehousing and Distribution is Amazon’s advanced logistics service that enables sellers to store large quantities of products in distribution centers strategically located throughout the United States. This way, you can keep your items close to FBA warehouses, ready for fast and efficient shipping during peak events like Prime Day. Recently, Amazon expanded AWD’s operational capacity by opening new distribution centers in key areas of the South Central, South East, and East Coast of the United States, ensuring even faster delivery times and reduced handling costs.

Why Send Inventory Before May 15?

Sending your inventory in advance—on or before May 15—provides two significant advantages:

Guaranteed Prime Badge: All products shipped by this date will be ready and qualify for the Prime badge. Having the Prime badge increases visibility, boosts buyer confidence, and can significantly raise your conversions.
Secured Capacity: By sending your items early to the new AWD centers, you avoid logistic bottlenecks during the typically high-volume shipping phase of Prime Day.

Additional Benefits of Using AWD for Prime Day

Beyond simplifying logistics, leveraging AWD offers extra advantages:

Cost Reduction and Streamlined Logistics Flow

AWD can lead to significant savings on storage and shipping costs. By consolidating your inventory early, you benefit from more favorable rates compared to traditional third-party logistics services.

Greater Control and Flexibility

Centralized inventory management through AWD allows you to precisely track product availability, simplifying stock control. Avoiding stock-outs or excessive inventory is vital for maintaining efficient Amazon inventory management.

Faster Delivery Times

AWD ensures your products are always near the final distribution centers, significantly reducing shipping times. This translates into more satisfied customers and more positive reviews.

Best Practices for Prime Day 2025

Step 1: Accurate Demand Forecasting

Before sending your inventory, perform a detailed predictive analysis to determine the ideal quantity of items to ship. A common mistake is sending too many or too few. Success lies in balancing available stock with projected demand.

Step 2: Strategic Selection of Products to Send

Pinpoint the most profitable products or those with a high sales potential—either because they are new and much anticipated, or because they have historically generated strong revenue. A well-planned product selection strategy can make all the difference during high-profile events.

Step 3: Organize and Ship Before the Advised Date

Prepare and send your inventory to AWD no later than May 15 to secure the described logistical and commercial benefits.

FAQs About AWD and Prime Day

What are the requirements for sending products to AWD? Make sure your products meet Amazon’s logistical, labeling, and listing condition guidelines. Always consult Seller Central for detailed requirements. Does AWD support all product types? AWD supports most product categories, but some may be subject to restrictions or require special approval. Confirm your categories before shipping. How long until Amazon makes items available after sending them to AWD? Generally, the process from reception to availability for sale is around 7–10 days, which is why early shipment is crucial.

Conclusion: Timing Is Everything to Win Prime Day

Amazon Warehousing and Distribution is the ideal tool for maximizing sales during Prime Day, delivering logistical and commercial advantages that few other services can match. By sending your inventory before May 15, you not only ensure the Prime badge, but you also enjoy greater peace of mind when managing operations during one of the year’s most profitable events. Be prepared, plan carefully, and act early: Prime Day is your opportunity to stand out!

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