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Amazon Referral Fees by Category (2026 Table)
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13 min read
Amazon's referral fee is not one number. It is a table of roughly 30 fee categories, each with its own flat or tiered percentage of the sale price, and the rate that applies to your product can be anywhere from 7% to 45% depending on the marketplace and category you list in. Two sellers moving the same $24.99 item can end up with completely different margins purely because one lists under "Home and Kitchen" (15%) and the other under "Amazon Device Accessories" (45%). This page lays out the full 2026 category table for the US, UK and EU, straight from Amazon's own published fee schedules, and walks through a real worked example so you can see exactly how the percentage changes your bottom line.
The Amazon referral fee for 2026 ranges from 7% to 45% of the sale price depending on product category, with most generalist categories at 15%. Computers, Consumer Electronics and Full-Size Appliances sit at the low end; Amazon Device Accessories sits at 45%. A per-item minimum of $0.30 in the US (£0.25 UK, €0.30 EU) applies if the percentage works out lower. Several categories, including Clothing, Jewelry, Watches and Furniture, use tiered rates that change above a price threshold, so always check the exact category and price band rather than assuming 15%.
What is the Amazon referral fee and how is it calculated?
The referral fee is the commission Amazon takes on every item sold, FBA or FBM, in addition to any monthly subscription and fulfillment costs. Amazon's own formula is: referral fee equals the total sales price, which is the item price plus any shipping and gift-wrap charges the buyer pays, multiplied by the category's referral fee rate, or the category's per-item minimum fee, whichever is greater. The rate is set per fee category, and the fee category is Amazon's own catalog classification for the product, which is not always the same as the browse category a shopper sees on the listing.
Check your assigned fee category, not the display category
Amazon states explicitly that a product's fee category can differ from the category shown to customers in the store. A wireless charger might display under Electronics to shoppers but be assigned the 45% Amazon Device Accessories fee category behind the scenes. Confirm the fee category Amazon actually billed on a recent order in your Transactions view, or run the ASIN through the free SellerMagnet Fee Calculator, rather than assuming the rate from the category name alone.
What is the full 2026 US referral fee table by category?
The table below is the complete flat-rate and tiered-rate referral fee schedule for the US marketplace, taken directly from Amazon's own 2026 pricing page. Categories marked with a price split charge a different percentage above and below the stated threshold; the lower rate on the first slice of the price does not change once the item crosses into the higher tier, only the portion above the threshold is charged at the second rate.
| Fee category (US) | 2026 referral fee | Per-item minimum |
|---|---|---|
| Amazon Device Accessories | 45% | $0.30 |
| Gift Cards | 20% | none |
| Jewelry | 20% up to $250, then 5% | $0.30 |
| Watches | 16% up to $1,500, then 3% | $0.30 |
| Fine Art | 20% up to $100, 15% to $1,000, 10% to $5,000, then 5% | $1.00 (first tier) |
| Merchant Fulfilled Services | 20% | $0.30 |
| Pet Supplies | 15% (22% for veterinary diets) | $0.30 |
| Clothing and Accessories | 5% up to $15, 10% to $20, then 17% | $0.30 |
| Appliances, Compact | 15% up to $300, then 8% | $0.30 |
| Furniture | 15% up to $200, then 10% | $0.30 |
| Lawn Mowers and Snow Throwers | 15% up to $500, then 8% | $0.30 |
| Electronics Accessories | 15% up to $100, then 8% | $0.30 |
| Everything Else, Home and Kitchen, Mattresses, Office Products, Tools and Home Improvement, Toys and Games, Sports and Outdoors, Musical Instruments and AV Production, Backpacks/Handbags/Luggage, Eyewear, Footwear, Lawn and Garden | 15% | $0.30 |
| Media (Books, DVD, Music, Software, Video) | 15% + $1.80 closing fee per item | none |
| Video Games and Gaming Accessories | 15% | none |
| Grocery and Gourmet | 8% up to $15, then 15% | none |
| Baby Products; Beauty, Health and Personal Care | 8% up to $10, then 15% | $0.30 |
| Tires | 10% | $0.30 |
| Automotive and Powersports; Base Equipment Power Tools; Business, Industrial and Scientific Supplies | 12% | $0.30 |
| Computers; Consumer Electronics; Appliances, Full-size; Video Game Consoles | 8% | $0.30 (none for Video Game Consoles) |
Source: Amazon selling fees, the official US pricing page, with the same figures mirrored on Seller Central's referral fee schedule. A 5.6x gap separates the lowest flat rate (8%, Computers) from the single highest flat rate (45%, Amazon Device Accessories); most sellers with a general catalog land somewhere in the 12% to 15% band shown in the large "Everything Else" row above.
How do UK and EU referral fees compare to the US?
UK and EU referral fees are published as a separate schedule in their own currency, not a conversion of the US dollar table. Some categories match the US percentage, several do not, and the UK and EU add a digital services fee the US does not charge at all. Always price from the marketplace's own schedule.
| Fee category | US | UK | EU (DE/FR/IT/ES, example) |
|---|---|---|---|
| Amazon Device Accessories | 45% | 45% | 45% |
| Computers | 8% | 7% | 7% |
| Consumer Electronics | 8% | 7% | 7% |
| Tools and Home Improvement | 15% | 13% | 13% |
| Clothing and Accessories (lowest tier) | 5% up to $15 | 5% up to £15 | 5% up to €15 |
| Jewelry / Jewellery (lowest tier) | 20% up to $250 | 20% up to £225 | 20% up to €250 (varies by store) |
| Everything Else | 15% | 15% | 15% |
| Per-item minimum (most categories) | $0.30 | £0.25 | €0.30 |
| Professional plan (monthly) | $39.99 | £25.00 (excl. VAT) | €39.99 (excl. VAT) |
| Digital services fee (on referral + FBA fees) | not charged | 2% (sellers established in the UK) | 3% for sellers established in France, Italy or Spain; 2% for Germany-established sellers selling into the UK store |
Source: Amazon UK selling fees and Amazon's EU Seller Central "Amazon Germany"/"Amazon France" referral fee help pages (EUR rate card shared across the German, French, Italian and Spanish stores, with each store's own digital services fee rule). The digital services fee is based on where the seller is legally established, not where the buyer is, so a Germany-based seller listing in the UK store still pays the UK's 2% rate, while a France-, Italy- or Spain-established seller pays 3% in those three stores specifically.
Two EU rate changes already landed for 2026
Effective 15 December 2025, EU and UK Clothing and Accessories referral fees dropped from 8% to 5% on items at or under the local equivalent of $15/£15/€15, and from 15% to 10% between $15 and $20. Effective 5 January 2026, a new Home Products category was split out of Home and Kitchen at 8% up to $20/£20/€20 (vs. 15% before), and Grocery and Gourmet plus the new Vitamins, Minerals and Supplements category dropped to 5% up to $10/£10/€10. If a spreadsheet or old guide still quotes the pre-December figures for these categories in Europe, it is out of date.
Worked example: a $24.99 item at 15% vs. the same item at 45%
To see what the category difference actually does to a margin, take one identical product sold at $24.99, with the same fulfillment fee, storage allocation and landed cost, and run it through two different referral fee categories: Home and Kitchen (15%, flat) and Amazon Device Accessories (45%, flat). Everything else about the two sales is held constant on purpose, so the only variable is the referral fee category.
| Line item (US, non-peak) | Home and Kitchen, 15% | Device Accessories, 45% |
|---|---|---|
| Sale price | $24.99 | $24.99 |
| Referral fee (24.99 × rate) | −$3.75 | −$11.25 |
| FBA fulfillment fee, large standard 4 to 8 oz | −$3.13 | −$3.13 |
| + 3.5% fuel and logistics surcharge | −$0.11 | −$0.11 |
| Monthly storage allocation (0.03 cu ft at $0.78/cu ft) | −$0.02 | −$0.02 |
| Landed cost (illustrative: product, freight, prep) | −$8.50 | −$8.50 |
| Net profit | $9.48 | $1.98 |
| Net margin | 37.9% | 7.9% |
Check the non-peak math: $3.75 + $3.13 + $0.11 + $0.02 + $8.50 is $15.51, and $24.99 minus $15.51 is $9.48, a 37.9% margin. For the 45% category: $11.25 + $3.13 + $0.11 + $0.02 + $8.50 is $23.01, and $24.99 minus $23.01 is $1.98, a 7.9% margin. The referral fee line alone accounts for the entire $7.50 gap between the two outcomes; the fulfillment fee, storage and landed cost do not move. For peak season (15 October 2026 to 14 January 2027), the fulfillment fee rises to $3.39 and the fuel surcharge to $0.12, and the storage rate rises to $2.40 per cubic foot ($0.07 at this product's allocation), trimming both scenarios by about $0.35 further; the 45%-category product would clear roughly $1.63 net profit at peak, a margin under 7%, on a product that still sells for the same $24.99.
Run your own ASIN instead of this illustration. The free SellerMagnet Fee Calculator pulls Amazon's public fee schedule to show the exact referral fee category, FBA vs. FBM fees, profit and ROI for any ASIN, with 5 free lookups a day and no signup needed. For a whole catalog view, Profit Analytics shows net profit per order after Amazon fees, COGS, shipping, VAT, refunds and your own expenses, and lists every fee from your settlements in one Transactions view, from €19/month excl. VAT (as of Oct 2026, 14-day free trial).
Where does the referral fee sit in the full Amazon fee stack?
The referral fee is only the first deduction off the sale price; FBA sellers then subtract the fulfillment fee, a storage allocation and, for some products, conditional fees. Seeing the order matters because the referral fee is a percentage of the sale price alone, never of the fees that come after it, so getting the category rate wrong distorts every number that follows it in a margin model.
Read the diagram left to right: the referral fee is charged first, on the full sale price; the FBA fulfillment fee and storage allocation come next and are flat per-unit or per-cubic-foot amounts, unrelated to the category rate; what is left is net profit before any conditional fee (returns, low inventory, inbound placement, SIPP packaging) that might also apply to that specific product. A seller who prices a floor using the wrong referral fee category is wrong on the very first line of this stack, and every line after it inherits the error.
Common mistakes sellers make with referral fees
- Assuming 15% for every product. Only the "Everything Else" and a handful of generalist categories sit at a flat 15%; Computers, Consumer Electronics and Full-Size Appliances are 8%, and Amazon Device Accessories is 45%. A catalog-wide 15% assumption overstates margin on low-fee categories and understates it badly on high-fee ones.
- Reading the display category instead of the fee category. Amazon states its own fee category can differ from what shoppers see in the store. Check the category actually billed in a recent settlement, not the browse node the listing appears under.
- Ignoring the price tier inside a tiered category. Clothing, Jewelry, Watches, Furniture and several more charge a lower rate above a price threshold, not a single rate for the whole item. A $300 watch and a $3,000 watch are in completely different effective referral fee brackets even though both are "Watches".
- Converting the US dollar schedule into EUR or GBP at the exchange rate. The UK and EU tables are separate, independently published rate cards; several categories, including Computers, Consumer Electronics and Tools and Home Improvement, carry a different percentage in the UK than in the US, not just a different currency symbol.
- Forgetting the UK/EU digital services fee. It is charged on top of the referral and FBA fees, based on where the seller is legally established (2% UK-established, 3% France/Italy/Spain-established), and it is easy to miss in a margin model built from the US fee stack alone.
- Treating the per-item minimum as if it always applies. The $0.30 / £0.25 / €0.30 minimum only binds on very cheap items; above roughly $2 to $4 depending on the category, the percentage rate is already higher than the minimum, so it has no effect on the number at all.
A 2026 referral fee checklist
- Confirm the exact fee category Amazon billed on a recent order for this ASIN, in Transactions or a settlement report, rather than the display category.
- Check whether that category is flat-rate or tiered, and which price band your typical sale price falls into.
- Confirm the marketplace: US, UK and EU referral fee rates are separate schedules, not currency conversions of each other.
- For UK or EU sales, add the digital services fee (2% UK-established, 3% France/Italy/Spain-established) on top of the referral and FBA fee lines.
- Recalculate the referral fee any time Amazon announces a category change; Clothing, Home Products, Pet Clothing and Food and Grocery all changed in the EU/UK between December 2025 and February 2026.
- Build the referral fee into your minimum price and floor-price rules before setting a repricer min/max, since it is deducted before any other fee.
- Run a representative sample of SKUs through the free SellerMagnet Fee Calculator to catch any ASIN sitting in an unexpectedly high-fee category.
- Re-check the per-item minimum only for items priced under roughly $5; above that, the percentage almost always governs.
What is Amazon's referral fee for 2026?
It is a percentage of the total sale price (item price plus shipping and gift wrap) Amazon deducts on every unit sold, from 7 to 8% in Computers and Consumer Electronics up to 45% for Amazon Device Accessories. Most generalist categories sit at 15%. A $0.30 per-item minimum applies if the percentage falls below that.
Which Amazon category has the highest referral fee?
Amazon Device Accessories carries the highest flat rate at 45% in the US, UK and EU. Gift Cards and Merchant Fulfilled Services sit at 20% flat, and Jewelry and Fine Art reach 20% on their lowest price tier. Confirm the fee category Amazon actually assigned your ASIN rather than assuming from the product type.
Which Amazon category has the lowest referral fee?
Computers, Consumer Electronics, Full-Size Appliances and Video Game Consoles sit at 8% in the US (7% in the UK for Computers and Consumer Electronics specifically). These are the lowest flat rates on Amazon's fee schedule; no category charges less than that on a flat basis in the US table.
Is the Amazon referral fee charged on shipping and gift wrap too?
Yes. Amazon calculates the referral fee on the total sales price, defined as the item price plus any delivery charge and gift-wrap charge the buyer pays, not on the item price alone. A product with free shipping and a $29.99 item price is charged referral fee on $29.99; the same item with a $4.99 shipping charge is charged on $34.98.
Are UK and EU referral fees the same as US referral fees?
No. The UK and EU run their own rate cards in their own currency, and several rates genuinely differ: UK Computers and Consumer Electronics sit at 7% versus 8% in the US. The UK and EU also add a 2 to 3% digital services fee on referral and FBA fees that the US does not charge.
Does the referral fee change for FBA vs. FBM sellers?
No, the referral fee rate by category is identical whether the order is fulfilled by Amazon (FBA) or by the seller (FBM); it is a commission on the sale, independent of who ships the order. FBA sellers additionally pay a per-unit fulfillment fee and storage, which FBM sellers do not.
How do I find the exact referral fee for my product?
Check the fee category Amazon actually assigned to the ASIN (visible in a settlement report or Transactions view), then look up that category's rate and any price tier on Amazon's official fee schedule. The free SellerMagnet Fee Calculator does this lookup automatically for any ASIN, showing the exact referral fee, FBA fee, profit and ROI without a signup.
What is the minimum referral fee Amazon charges?
Most US categories carry a $0.30 per-item minimum (£0.25 in the UK, €0.30 in the EU), charged instead of the percentage when the percentage works out lower. A few categories, including Gift Cards, Grocery and Gourmet, Video Game Consoles and Media items, have no stated per-item minimum at all; the percentage (plus, for Media, a flat closing fee) always applies.
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