What is Amazon Seller Central and How Do I Use It?

Explore All Articles
what is amazon seller central
Tags:
Amazon Basics
SellerMagnet Logo with Text
Sign up to receive exclusive contents and the latest SellerMagnet news.
Join a smarter way to manage your Amazon store
Join Newsletter
What is Amazon Seller Central and How Do I Use It?
By René | 5 min read

Introduction

If you're considering selling on Amazon, Amazon Seller Central is the core platform you’ll use to manage every aspect of your business. Whether you're a seasoned seller or a beginner, understanding how Seller Central works is essential for success in the competitive Amazon marketplace. In this guide, we’ll explore what Amazon Seller Central is, the features it offers, the associated costs, and how you can use it to grow your Amazon business.

What Is Amazon Seller Central?

Amazon Seller Central is the web interface that Amazon sellers use to manage their selling accounts, product listings, pricing, and customer interactions. Through this platform, sellers can track sales, manage inventory, create advertising campaigns, and more. Essentially, it serves as the central control panel for third-party sellers on Amazon’s marketplace.

What Are the Various Features of Amazon Seller Central?

  • Inventory Management: Manage your stock levels, listings, and check inventory performance.
  • Order Management: Handle orders, shipping, and returns efficiently.
  • Pricing and Repricer Tools: Adjust prices and stay competitive with Amazon’s automated repricing tools.
  • Customer Interaction: Respond to customer queries and reviews.
  • Advertising and Marketing: Create ad campaigns with Sponsored Products, Sponsored Brands, and more.
  • Analytics and Reports: Access sales data, advertising insights, and detailed performance reports.

Is Creating an Amazon Seller Central Account Free?

Setting up an Amazon Seller Central account is free; however, the selling plan you choose will determine your monthly costs. Amazon offers two types of accounts: the Individual and the Professional plan, each with different cost structures based on seller needs.

How Much Does It Cost to Sell on Amazon?

Amazon charges sellers based on the chosen selling plan. The Individual plan has no monthly fee but includes a per-item fee, whereas the Professional plan costs $39.99 per month, allowing unlimited listings. Additional fees such as referral fees, fulfillment fees (if using FBA), and advertising costs may apply.

How Much of a Commission Does Amazon Take From Sellers?

Amazon takes a commission on each sale through referral fees, which vary by category. These fees typically range from 6% to 15% of the selling price, with some categories higher or lower. Sellers can view detailed fee structures within Seller Central to plan for their products accordingly.

What Are the Different Types of Amazon Seller Accounts?

  • Individual Account: No monthly subscription fee, suitable for sellers with fewer than 40 items per month, but incurs a per-item selling fee.
  • Professional Account: Monthly fee of $39.99 with unlimited listings and access to advanced features like advertising and bulk listings.

What Are the Requirements to Open an Amazon Seller Account?

  • A valid email address
  • Bank account information for deposits
  • Tax identification information
  • Government-issued identification (e.g., driver’s license or passport)
  • A credit card to cover account fees

How Do I Open an Amazon Seller Account?

To open an Amazon Seller account, visit Amazon's Seller Central page and click on 'Sign up.' Follow the step-by-step instructions to create either an Individual or Professional account, providing the required information. Verification of identity and tax information may be required before the account is fully activated.

How Can I Leverage Amazon Seller Central?

Using Amazon Seller Central effectively can boost your business by improving inventory management, pricing strategy, customer service, and advertising reach. SellerMagnet provides tools such as product sourcing, repricing, and analytics to make navigating Seller Central easier, helping you maximize sales and grow your Amazon business successfully. By integrating SellerMagnet’s tools, you can automate critical functions like repricing, enhance keyword strategies, and gain valuable insights to outperform competitors.
SellerMagnet Logo with Text
Stop Juggling Tools - SellerMagnet Combines Everything You Need in One Platform.
Join a smarter way to manage your Amazon store
Try for Free
Recommended Posts
Tags: SellerMagnet Tools Product Research Amazon Basics
How to Dropship on Amazon in 2025
Learn how to start and grow a dropshipping business on Amazon. Rules, suppliers, tools, and key strategies explained.
Read more
Tags: Amazon SEO Amazon Basics
How Augmented Reality and 3D models are Changing Shopping on Amazon
Learn how AR and 3D models improve Amazon shopping experience and increase conversions with the right tools.
Read more
Tags: Amazon Basics
Complete Guide to Amazon ASINs
Learn how Amazon ASINs work, where to find them, and how to use them to improve your listings and sales.
Read more
Tags: FBM Amazon Basics
Amazon Small Business Badge Guide
Learn how the Small Business badge can boost visibility and sales on Amazon.
Read more
Tags: FBA SellerMagnet Tools Product Research Amazon Basics
Amazon Reselling Guide: Tools and Tips for 2025
Learn how to launch and grow your Amazon reselling business with the right tools and expert strategies.
Read more
Tags: FBA FBM Amazon Basics
US vs Europe: Expand Your Amazon Business Globally
A complete guide to US vs EU marketplaces: regulations, logistics, pricing, and tools to sell globally on Amazon.
Read more
Tags: FBA FBM Amazon SEO Amazon Basics
How to Use Product Videos to Increase Amazon Sales
Learn how videos in product listings improve conversions and reduce returns.
Read more
Tags: FBA Amazon Basics
Amazon Seller Quality Alerts: Complete Guide and Solutions
Discover what Amazon Seller Quality Alerts are, why they occur, and how to prevent them with practical strategies and SellerMagnet tools.
Read more
Tags: FBA FBM Amazon Basics
Amazon Handmade 2025: Guide for Digital Artisans
Learn how to sell handmade items on Amazon. Benefits, Etsy comparison, and tools to grow your artisan brand in 2025.
Read more
Tags: FBA FBM Amazon Basics
How to Set B2B Prices and Quantity Discounts on Amazon in 2025
Learn how to create competitive B2B prices and quantity discounts on Amazon, leveraging tools like SellerMagnet.
Read more
Tags: FBA FBM Amazon Basics
Celebrate Amazon Pet Day 2025: Seller’s Ultimate Guide
Discover how to maximize sales during Amazon Pet Day 2025 with deals, listing optimization, and SellerMagnet’s tools. Start your free trial today!
Read more
Tags: FBA Inventory Management Amazon Basics
How to Handle Amazon FBM Returns in 2025: Step-by-Step Guide for Sellers
Discover how to manage Amazon FBM returns like a pro. Learn processes, tips, and how to reduce return rates with SellerMagnet.
Read more
Load More
Why Choose SellerMagnet?
With SellerMagnet, you have everything you need to dominate the Amazon marketplace and grow your business without the burden of manual management. The platform includes tools to monitor profits, optimize pricing, analyze products and gather reviews - boosting your efficiency and competitiveness.
Amazon
Analytics Dashboard
The Analytics Dashboard gives you a clear view of your finances and profits.
Learn More
Amazon
Repricer
The Repricer keeps your prices competitive to boost BuyBox chances.
Learn More
Amazon
Sourcing Tool
The SellerMagnet Sourcer helps you find profitable products with ease.
Learn More
Amazon
Review Requester
The Review Requester automates gathering customer reviews for credibility.
Learn More
Compatible with
Amazon Logo
Supported Marketplaces
US
CA
AU
DE
ES
FR
IT
UK
IE
NL
BE
SE
BR
MX
IN
JP